Tag: trends
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Beat your competition in 2026 in these comms trends
Here’s something that’s going to sound weird until you see it in action: in 2026, you’re not just communicating with people anymore. You’re also marketing to machines. I don’t mean robots in a sci-fi way. I mean the AI systems that are increasingly standing between you and your actual human audience, like the search engines…
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Understanding the Power of Situational Content
Marketing isn’t just about finding the perfect words—it’s about knowing when to say them. Situational content can work magic in these moments, helping you connect your message to what’s happening right now, whether it’s a trending topic, a cultural event, or something your audience needs. Think of Oreo’s famous “You Can Still Dunk in the…