TCG is the senior marketing and communications partner for companies in regulated, high-growth industries — without the overhead of a full executive team.
projected growth in fractional CMO roles — Forrester, 2025
average full-time CMO salary. Fractional gives you the same caliber at a fraction of the cost.
is all it takes for a reputational crisis to become irreversible. Most companies have no plan.
Most companies have the right product and the wrong narrative. We build the communications and marketing strategy that makes your value clear across every audience and channel.
PR builds the credibility that keeps you visible. Crisis preparedness protects it when things go wrong. Both need the same infrastructure — built before you need it.
Content without strategy is noise. We build the content that earns trust, drives search visibility, gets cited by AI tools, and moves prospects toward a decision.
Communications strategy, PR, and content — integrated across a single team. When the people who build your narrative, manage your media relationships, and produce your content are the same people, everything compounds.
Strategic communications planning, media outreach, and brand storytelling — built around what your company needs to say, to whom, and through which channels.
Learn more →Public relations, earned media, and crisis response — as one integrated practice. We build the relationships and infrastructure that protect your reputation before, during, and after a crisis.
Learn more →Content that earns credibility, not just clicks. From thought leadership and case studies to AI-optimized category pages and newsletters — built to do specific work in your market.
Learn more →“Having TCG as our fractional CMO gave us the strategic clarity we needed going into our Series C. They built the reporting framework our investors wanted to see and owned the narrative throughout the raise.”
“TCG didn't throw generic tactics at us. They dug into our data, translated complex analytics into real decisions, and built a strategy we could actually execute. We saw results within the quarter.”
TCG founders speak on AI in marketing, communications strategy, and leadership at industry events and media outlets.
See all appearances →In technical, regulated, and science-driven industries, generic communications advice is actively dangerous. We arrive knowing your audience, your constraints, and the publications that matter in your space.
Most aren’t. In a complimentary 45-minute conversation, we’ll give you a high-level read on your communications infrastructure and identify your top vulnerability areas — whether you work with us or not.
Three practical frameworks built specifically for CEOs, founders, and board members. No gating, no email required. Use them with your team today.
20 yes/no questions across four risk dimensions. Takes 5 minutes. Gives you a clear picture of where your company is exposed — and what to prioritize first.
Take the assessment →The exact five-number reporting framework we use for Fractional CMO clients. Connects marketing spend to pipeline in language your board and CFO actually understand.
Get the template →The checklist every executive team should run quarterly. Find out whether AI tools describe your company accurately — and what to do when they don’t.
Run the audit →
Learn how to boost AI visibility with LLM optimization strategies that earn mentions and citations, build trust, and shape buyer decisions in AI answers.
Here’s something that’s going to sound weird until you see it in action: in 2026, you’re not just communicating with people anymore. You’re also marketing to machines. I don’t mean…
Personalization in marketing has become superficial, relying on basic merge tags rather than genuinely understanding customer needs. Companies must evolve to create relevant, context-aware interactions that provide value. Effective personalization leads to increased customer satisfaction and significant revenue growth, contrasting sharply with ineffective strategies that alienate consumers and erode trust.