Senior leadership · Embedded model

The marketing leadership your company needs, without the $300K salary line.

You’ve outgrown scrappy marketing. You need strategy, structure, and someone who can own the function — at the scale and commitment that fits where you are right now.

The real cost comparison
$250K+

Average full-time CMO salary — before benefits, equity, and onboarding costs

~$4K

Typical monthly investment for a TCG Fractional CMO engagement

“A fractional CMO isn’t a compromise. It’s often a better result — senior experience, zero ramp time, and full strategic accountability.”
Why a fractional CMO

Strategic leadership, engineered for how you actually operate.

Consistent growth and market presence take more than tactics — they take senior strategic leadership. TCG’s fractional CMO services give companies of every size access to that leadership, without the overhead of a full-time executive team.

Expertise across diverse industries

Our team brings deep experience across regulated, technical, and high-growth sectors. That range lets us translate industry-specific dynamics into strategy tailored to your business rather than generic playbooks.

Strategic marketing leadership

Access top-tier marketing leadership without the full-time commitment. We craft communications and go-to-market strategy, manage execution, and use marketing analytics to drive real, measurable growth.

Flexibility and cost-effectiveness

Get senior marketing expertise without the cost of a full-time executive. Ideal for startups and growing companies, the model provides high-level guidance part-time, so you can scale efficiently and put resources where they matter most.

Data-driven decision making

From market research to marketing analytics, we back every decision with robust data — driving impactful results, maximizing ROI, and giving you confidence that the work is guided by insight and evidence.

Overview
The full Fractional CMO overview, in one page.

A concise summary of how our fractional CMO engagements work, what they include, and the results they drive — ready to share with your team.

Download the brochure (PDF)
Engagement models

Two ways to embed with TCG

A structured 90-day sprint for rapid clarity and direction, or an ongoing embedded model for consistent senior marketing leadership over time.

Model 01
The 90-Day Marketing Sprint
Fixed scope · 3 months

A full marketing audit, positioning analysis, 12-month roadmap, and first-priority implementation. You leave with a functioning strategy and a team equipped to execute it.

Wk 1–2
Full marketing audit — channels, messaging, analytics, team capabilities
Wk 3–4
Competitive landscape, positioning analysis, ICP refinement
Wk 5–8
Strategy development, board presentation, stakeholder alignment
Wk 9–12
Implementation of first-priority initiatives and reporting infrastructure
Model 02
Ongoing Embedded Leadership
Ongoing · 2–3 days/week

We function as your CMO — leadership meetings, team management, board reporting, and strategic continuity. Scalable up or down as your business evolves.

Weekly
Team standups, channel performance review, priority alignment
Monthly
Executive marketing reporting with revenue attribution
Quarterly
Board presentation, roadmap refresh, budget planning
Ongoing
Scalable — expand or contract as your company’s needs change
What you get

Marketing leadership that shows up in the numbers

We don’t report on impressions. We connect marketing to the outcomes your CEO and CFO actually want to see.

Pipeline contribution tracking

Every dollar of revenue opportunity attributed to a specific marketing activity.

Board-ready monthly reporting

A single-page executive summary tied to business KPIs, not vanity metrics.

Team structure & hiring plan

We assess gaps, define the org you need at your next stage, and support key hires.

Channel strategy & budget plan

A prioritized channel mix based on your customer profile and growth stage.

Brand & messaging architecture

Clear positioning and differentiated messaging by audience segment.

Agency & vendor management

We hold your marketing vendors accountable to outcomes, not activity.

Our point of view on AI
AI is infrastructure, not a service line. Here’s how we use it.
Narrative & storytelling

AI accelerates content production — but the strategic narrative, the brand voice, and the story that converts still require human judgment. We set the direction; AI executes at scale.

AI visibility (GEO)

We track your brand’s “share of answer” — whether AI tools describe you accurately when buyers ask about your category — and build the content infrastructure to improve it.

Proven track record

A portfolio built on real results.

Our work spans leading global manufacturers, content platforms, and innovative companies across industries. Whether you’re an early-stage startup or a century-old legacy business, TCG has a track record of driving growth — and the success stories to back it up.

Partnered with a leading global manufacturer to strengthen market presence and sharpen go-to-market positioning.

Delivered strategic marketing for a leading content platform, building audience and category authority.

Enabled a leading global industrial pump manufacturer to grow significantly through tailored marketing strategy.

Transparent pricing

Engagement anchors

We don’t hide our pricing. Here are the ranges for each engagement model — actual scope is discussed in an initial call.

Sprint
90-Day Sprint
$12–18K
Fixed scope, one-time project
·Full audit + strategy
·12-month roadmap
·First-phase implementation
Most popular
Embedded CMO
$4–8K/mo
Ongoing, scales with engagement level
·2–3 days/week embedded
·Full CMO scope
·Board reporting included
Advisory
Strategic Advisory
$2–3K/mo
For teams with execution, needing direction
·Monthly strategy sessions
·On-call for key decisions
·Quarterly roadmap reviews